Ray and Eric Asbery in 1989

Equalizer was founded in 1987 by Ray Asbery and his son, Eric.


he Equalizer Prototype

This was the first working prototype in 1987. It was a modified Skil jigsaw that Ray hand-shaped a two-piece aluminum base and attached it to the bottom of the saw. A hammered-down section of conduit served as the first sheath.




In 1988, Ray began work on Equalizer's first printed catalog. As the digital publishing revolution of the early 1990s had not revealed itself yet, the 15 page, black and white catalog was layed out by hand, and traditional film cameras captured the page images to be printed.


ay Asbery with the Equalizer® Magnum™

By 1990, demand for the Equalizer was so high that it began to be used on trains, buses and industrial machinery. Ray designed the Equalizer® Magnum™ as a heavier duty product. It eventually replaced the original Equalizer®


By 1996, Equalizer had over 100 products related to the removal and replacement of auto glass. Now an industry leader in over 150 countries throughout the world, we released our first ever, full-color catalog.


Introduced in 1998, The Equalizer® Freedom™ became the world's first 18 volt cordless auto glass removal tool. This 1999 Equalizer® catalog cover depicts Ray Asbery leading the charge to corral the new best sellers.

Ray Asbery started his career in the auto glass industry in Louisville, Kentucky as a delivery driver for a local dealership. After watching technicians work on the vehicles he was delivering, Ray switched jobs and became an auto glass technician, moving up the chain-of-command over many years until being hired by Globe Glass & Mirror in 1986 to manage their location in Austin, Texas.

Always the inventor and self-proclaimed tinkerer, Ray created Exclusive Tool Company in November 1987 and began a new adventure to become a successful business owner and to introduce his newest invention, The Equalizer.

In 1986, Ford released the popular Ford Taurus as it's flagship passenger automobile. Commercial below...

 

By 1987, the Taurus was showing up in auto glass shops and when technicians found themselves trying to remove the windshield, they were in for a battle.

The Taurus had been designed with a direction toward "Cab Forward" design that became popular in the USA. With Cab Forward design, the passenger cabin was "pushed forward" so that the front wheelwell directly abutted the leading edge of the front doors, and the windshield extended forward near the front axle.

The urethane that held the lower portion of a Ford Taurus windshield in place could have as much as four inhes of urethane applied across the bottom and was a literal nightmare to successfully remove the windshield, not to mention trying to remove it intact. Many technicians actually would actually resort to using a hammer to break out the windshield in order to complety remove it.

Ray's new patented invention,The Equalizer (named after the popular 1980's drama of the same name, now a major motion picture starring Denzel Washington). was the answer to the Ford Taurus and so many vehicles that relied on the new Cab Forward design that came after it. Vehicles that usually required up to 4 hours to remove the windshield now took just 15 minutes with this revolutionary new tool.

Eric Asbery using The Equalizer

Between 1989 and 1999, the Equalizer was re-created into many forms and power sources. The Equalizer® Magnum™ eventually replaced the original Equalizer® as a heavier duty tool when urethane became thicker and more widespread in use. The Excalibur®, air powered version, is still used today in many body shops throughout the world. The original 12 Volt, battery-clamp version gave way to the 18-volt rechargeable Equalizer® Freedom™ in 1997.


Equalizer 1992-1995 Sales Video


The Equalizer®

The first 2000 original Equalizer® tools had a hand-shaped aluminum, black-painted base. The photo above shows the first Equalizer® to feature a cast aluminum base. The photo below is it's first use.

The Equalizer with Eric Asbery


Ray with the original 12V protoype

Ray designed many power variations of the original Equalizer®, this was a 12 Volt version that attached to the technicans' van or truck battery for use.


1992 Equalizer Catalog

By 1992, Equalizer now carried over 75 products with the Equalizer® brand. Standard tools in the industry that were hard to find in one place were making their way into the Equalizer® catalog.


In 1995, Ray received the Glass Professional of the Year Award from the National Glass Association.

Ray Asbery with the 1994 Glass Professional of the Year Award




As a die-hard Star Trek™ fan, Ray loved the concept that there might be life on other planets. The 2000 Equalizer® catalog cover was a favorite as it depiticted an otherworldy encounter with aliens interested in the popular Equalizer® Freedom™

By 2001, the original Equalizer® and its different versions were sold in over 100 countries and were the standard for windshield removal until a new breed of power tools were introduced in the early 2000's.


At 16 years old, Tressa Coan was chosen to be on the cover of the 2002 Equalizer® catalog because she worked for her families business as a part time auto glass technician. She was featured in an article in AutoGlass magazine where she stated that her favorite tool to work with was an Equalizer® Express®



The 36 Volt Cordless Equalizer® Big Dawg™ was introduced in 2005 and featured on the Equalizer® catalog that year. If you look closely you see an Equalizer® Store at the local gas station and a past US President pumping gas into his classic Corvette.


Throughout 2006-2007, Equalizer® rolled out over 300 Equalizer® Stores throughout the USA & Canada at national glass warehouses such as Pilkington, PGW & Mygrant to name a few. This made getting Equalizer® tools and supplies more convenient by picking them up with the auto glass needed for daily jobs.


The Equalizer® Express® was introduced in late 2001 as an answer to many technicians request to be able to cut a large section of urethane at a time. This need was perceived to enable a technician to remove windhields faster. Often times it left more chance for error in the wrong hands but nevertheless, The Equalizer® Express® became the number one seller in just a few short months into 2002 and its eventual variations are popular to this day.



The Equalizer® 360 features a 360 degree pivoting head that allows cutting at any angle.

Equalizer® Express® Training Video


Equalizer® Stingray™ 120 Volt



In 2009, Equalizer® introduced its most successful catalog to date. Featuring a blade-weilding super-hero as the concept for its cover, requests came in from all over the world for cardboard cutouts of the "Equalizer® Man".



In 2010, Equalizer® wondered what auto glass life would be like on Mars. A subtle suggestion on the side of the hovering vehicle in the above picture led people to a website where they could receive prizes and a unique sci-fi backstory of the cover's concept.


Equalizer® introduced the world's first camoflauge auto glass tool to the market in 2013. Responding to an ever increasing request to produce products in camo, Equalizer® responded with our most powerful cordless tool to date. The 20 Volt, lithium-ion powered Ambush


< The Equalizer® Black-Ops™ was also introduced in 2013. Its compact design (only 14.5” in length) makes for easy access to tight areas and more flexibility.

As of 2014, the auto glass industry is encountering more automobiles where improved design processes have made windshields nearly meet the body of the vehicle. These improvements created have nearly impossible situations for the average technican to remove the glass. Wire and cord removal has become more frequent and necessary. Equalizer introduced the Cobra™, Python™, Viper™ & Raptor™ to help technicans be able to remove these tough new removal applications.


The Equalizer® Cobra™ features a ratcheting process to glide specially designed cut-out wire or cord through tough urethane with the greatest of ease. Setup takes just a few minutes and you'll begin the easiest wire removal you've ever done; and all without leaving a single mark on the pinchweld.

The Equalizer® Viper
With the included omni-ratchet, wire will cut through the toughest urethane with no resistance. Quarter glasses and tough Dodge pickup back sliders are easy to remove with the Viper™

 

The Equalizer® Python™, With just the movement of a curved stainless steel slide handle, wire will cut through the toughest urethane with no resistance. Can also be used with cut-out cord.

 

The Equalizer® Raptor™ is a cord and wire auto glass removal device designed from the ground-up to dramatically improve the power of the vacuum cup with the integration of our AirForce™ Constant Vacuum Cups. This technology has been specifically developed by Equalizer® to create a quick placement and constant vacuum to the glass so the Raptor™ stays in place and resists sliding.


© 1987-2017 Equalizer Industries, Inc. • All Rights Reserved


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